Top 5 Mistakes I Made Replatforming a Multimillion Dollar eCommerce Website

by Rob Johnson in on 2 Sep 2015

tl;dr:A case study on replatforming eCommerce that outlines some of the biggest mistakes that were made and proven methods of digging your way out of a hole.

I gave this presentation at the 2015 SLC|SEM Digital Marketing Conference. I'm always grateful to have the opportunity to speak at conferences and the folks who run SLC|SEM are great people.

The deck outlines some of the biggest mistakes I felt I made/contributed to, during the recent replatforming project that has consumed me for the past year.

If you have any questions or feedback, feel free to ping me via Twitter @robkellas.

Top 5 mistakes I made replatforming a multimillion dollar eCommerce website from Rob Johnson

Some tweets from the conference:


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