Top 5 Mistakes I Made Replatforming a Multimillion Dollar eCommerce Website
tl;dr:A case study on replatforming eCommerce that outlines some of the biggest mistakes that were made and proven methods of digging your way out of a hole.
I gave this presentation at the 2015 SLC|SEM Digital Marketing Conference. I'm always grateful to have the opportunity to speak at conferences and the folks who run SLC|SEM are great people.
The deck outlines some of the biggest mistakes I felt I made/contributed to, during the recent DeseretBook.com replatforming project that has consumed me for the past year.
If you have any questions or feedback, feel free to ping me via Twitter @robkellas.
Some tweets from the conference: