Product Management
Rob Johnson currently works for Deseret Digital Media as a product manager with the DeseretNews.com team in Salt Lake City, Utah.
Product Management with Deseret Digital Media encompasses conception of new products, project management, product iteration, product marketing, web analytics and user feedback.
Rob thoroughly enjoys the opportunity to create and iterate on products that are of value and meaning. Rob Johnson is also excited to continue in improving his skills and abilities.
Search Engine Optimization
Rob started search engine optimization in 2001 for an online marketing company in the UK. Back then the world of SEO was very black-hat, compared to today’s standards, and also quite monotonous.
Thankfully Google’s search algorithm today takes into consideration many more metrics that render increasingly relevant results. This is even more apparent with the recent mass adoption of social networks such as Facebook and Twitter.
Rob Johnson has enjoyed implementing and seeing the tremendous results of search engine optimization for DeseretNews.com over the past year (147% increase in SERP referrals), DeseretBook.com (23% increase in revenue from Organic), KSL.com (5x growth on specific key terms) and continues to look forward to further improvements.
Front-End Web Development
Rob is a sucker for eye candy and design. He absolutely loves creating things. Front-end development is an outlet for him to both design and learn more about the web. Rob has been fortunate to work with several corporate sites professionally, for fun, and freelance.
Rob Johnson is currently obsessed with developing responsive web designs that detect the device users are accessing the site from and even their browser width, delivering an optimized view no matter how, or which way you are viewing the page.
Web apps are also on the hot list for Rob right now as HTML5 opens so many new and exciting capabilities that smart phone users can take full advantage of.